Terms of Service

These terms govern your use of RYAFR, the autonomous advertising management service provided by Ryafr Private Limited. By signing up for or using RYAFR, you agree to them.

If you are agreeing on behalf of a company, you confirm you have the authority to bind that company to these terms.

RYAFR connects to the advertising platforms you authorise and takes autonomous actions - launching campaigns, shifting budget, adjusting bids and refreshing creative - within the guardrails you configure.

The service is designed to act on your behalf. You remain the advertiser of record on each connected platform and are responsible for the accounts you connect.

You set the boundaries - budget caps, brand voice rules, performance targets and approval thresholds. Within those boundaries, RYAFR may act without seeking approval for each decision.

Guardrails are enforced by the engine as hard limits. However, you are responsible for setting them appropriately for your business, and for reviewing the action log to stay informed of what autopilot has done.

You can change your autopilot mode, hold changes for approval, or pause autopilot at any time.

• Provide accurate account information and keep your credentials secure
• Ensure you are authorised to connect and manage each advertising account
• Set guardrails that reflect your budget, brand and risk tolerance
• Comply with the advertising policies of each connected platform

RYAFR charges a flat platform fee by tier. It does not take a percentage of your advertising spend.

Your advertising spend is billed to you directly by the advertising platforms. You are responsible for that spend, including spend resulting from autonomous actions taken within the guardrails you configured.

We work to keep the service reliable, but we do not guarantee uninterrupted availability. We may update, improve or modify features over time.

If we make a material change to the service or these terms, we will make that change available to you through the product or the website.

RYAFR acts within the guardrails you set, but advertising outcomes depend on many factors outside our control, including platform behaviour and market conditions. To the extent permitted by law, Ryafr Private Limited is not liable for advertising results, or for spend that occurred within the guardrails you configured.

Nothing in these terms excludes liability that cannot be excluded under applicable law.

You may stop using the service and disconnect your accounts at any time. We may suspend or end access where these terms are breached or where continued operation would be unlawful or unsafe.

On termination, autopilot stops taking action on your accounts, and access to connected platforms should be revoked from your side.

These terms are governed by the laws of India, and are provided by Ryafr Private Limited, registered in Bangalore, Karnataka. Our registered office details are on the contact page.